Press release
Puerto Rican hitmaker Jhayco recruits Mexican phenom Peso Pluma on a new release “Ex-Special” about a still sizzling in-your-mind ex, showcasing the superstar’s latest Vida Rockstar season drop. Jhayco offers global appeal by taking a hands-on approach not only by getting in the studio to get behind the boards to self-produce the track but also debuts as a co-director on the video. Coming off the heels of global top charting perreo, “Holanda,” “Ex-Special” is sure to be another global smash.
Jhayco’s secret power: bringing together sonics from artists he admires into his own style. The trendsetting songwriter-producer combines new sounds and genres; continuing to pave the way for urbano music with electronic artists like Skrillex (“En Mi Cuarto”) to being the first to cross barriers with corridos like Ivan Cornejo (remixing “Esta Dañada”) and introducing artists loved in the indie world like Buscabulla (“Eternamente”) as well as bangers that will live the test of time, like Bad Bunny (“DÁKITI”.)
“Ex-Special” isn’t the first time Jhayco turns heads with collaborations and certainly won’t be the last as he continues to bring together creators into his Vida Rockstar world.
Jhayco continues to put women at the forefront as his muses, “Ex-Special” following “Holanda,” and Jhayco’s other summer anthem “Mami Chula” with Quevedo that serenades to the coolest girl in the room – scoring attention from tastemakers like Brooklyn Vegan who noted the smash as a “catchy, hard-hitting reggaeton banger.” In another recent release, “Cuerpecito” Jhayco pays adoration to women’s bodies. Jhayco’s previous collaboration with Sech and Feid, “En La De Ella,” boasts 34 million video views.
Jhayco’s summer has been hot, jumping on collabs with co-luminary Tainy (“FANTASMA | AVC”), Duki (“RoCKSTAR 2.0”), Haze (“En To Lao”), and KARBeats, Yan Block, and Omar Courtz (“Donde CRJ (Remix)).” Jhayco performed a three of his smash collaborations with Bad Bunny at Coachella this year including their super-hit “Dákiti” that dominated the #1 spot on Billboard’s Global 200 chart, their most recent release “Tarot” and the “No Me Conoce” remix that recently hit 2.1 billion YouTube streams and still growing.
Jhayco (@jhayco), formerly “Jhay Cortez,” is a leader of the new generation of Latin artists. With over 17 billion combined streams, and media accolades across the likes of Rolling Stone, Complex, LA Times and many more, the trailblazing Puerto Rican artist has helped shape the landscape of Urban music today; scoring success on a solo level buoyed by cosigns via global superstar collaborations with talent including J Balvin and Bad Bunny, as well as his work behind-the-scenes as a producer. Jhayco presents a new generation of the urban scene, crafting an international sound for the latin genre and taking it to global stages for his diverse and continually growing fanbase.