SXSW Plays Host To The International Creative Community

Share Button

As a unique platform for the global creative economy, South by Southwest (SXSW) Conferences and Festivals remain the largest annual convergence event in the world.  Since the early 2000s, registration has grown by more than 50% and each year one-fifth to one-fourth of total registrants come from outside of the United States.  In 2013, sixty-four countries were represented and international bands made up one-quarter of the 2000+ showcasing bands.

The Boston Globe explains the international appeal of SXSW:  “Austin’s chilled-out attitude, as evidenced by its accommodation of a multi-headed mega-festival, creates something important: an easy setting in which locals and visitors from around the world can meet each other, bounce ideas around, and make business contacts.”

For 2014, first-time delegations from Brazil and Italy will join Argentina, Australia, Canada, Chile, France, Germany, Ireland, Japan, Korea, New Zealand, Quebec, Singapore, Spain, Sweden and the UK in the SXSW Trade Show.  In addition, private companies from eight other countries, including Malaysia, Honduras, India and Poland will be exhibitors.

The UK, Brazil, Singapore and The Netherlands will participate in SXSW’s premium business-to-business matching program, the Platinum Connection, which offers a curated agenda of one-on-one meetings with key SXSW delegates for international exhibitors. The Dutch government has identified SXSW as an event of strategic national interest.

In the SXSW Startup Village, the conference hub for emerging entrepreneurs and the investment community, the UK, Ireland and Brazil will present programming featuring their most promising startup companies.

Music From Ireland is celebrating its tenth year at SXSW and cites the many Irish bands whose careers have been launched at the event including the Frames, Snow Patrol and Bellx1.

Australia and Canada are seeing their largest-ever SXSW participation – Australia in both number of registrations and number of showcasing bands; Canada in impact.   Canada will have its largest presence ever in the SXSW Trade Show, incorporating many Canadian tech companies.   The Aussie delegation at SXSW is the biggest number of Australian creative professionals ever assembled at one time in North America, according to Austrade, the Australian Trade Commission.  Quebec, known as Planet Quebec during SXSW, will also have a large representation in the Trade Show.

Thirteen companies will be exhibiting as part of the Japanese Pavilion. One of SXSW’s first international clients, Japan will host their annual Japan Nite at SXSW, which has been a SXSW tradition for the past 18 years.  A Singapore National Pavilion and “Geeks from Gangnam,” South Korea’s branded presence in the trade show, round out the national stands from Asia.

SXSW 2014 sees Argentina and Chile return for a second year in the Trade Show.  Brazil is making its SXSW debut with the sixth-largest international delegation at the conference.  This is the first time that the Brazilian Trade and Investment Promotion Agency has organized a project for an international trade show around Brazil’s creative industries.

“For the first time, Brazil will have a national presence at SXSW,” said Mauricio Borges, President of the Brazilian Trade and Investment Promotion Agency (APEX-Brasil). “We have organized the Casa Brasil to showcase our most innovative and cutting-edge business value propositions and we are supporting 21 startups as well as 12 other Brazilian companies to meet with international investors.  We will show the 60,000 professionals who attend SXSW that Brazil is an excellent business partner and that we have innovative entrepreneurs in all areas of the economy.”

Spotlighting the international creative stage, SXSW presents SXAméricas, a series of events geared to connect U.S. Latino and Latin American technology, music, and film industry thought leaders. Taking place Tuesday, March 11 and Wednesday, March 12, SXAméricas will serve as the launch pad to network, share innovative ideas, and create new partnerships across all creative industries from North America, South America, Spain, and Central America. As part of our convergence programming, registrants are welcome to attend the SXAméricas Cocktail Party and a series of Latino-focused speeches and roundtable discussions at the Austin Convention Center.

In addition to the SXSWAméricas events, Interactive will launch a complementary Latinos in Technology Track to explore the impact of the Hispanic voice on technology and technology impacted sectors and, in turn, the influence of technology on the Hispanic voice.  The program will run from March 7 – 9 at the Holiday Inn and will focus on the experience of digital designers, developers, entrepreneurs, trend-setters and visionaries from the Latino community.

The South by Southwest® (SXSW®) Conferences & Festivals being held March 7-16, 2014 in Austin, Texas, offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion. For more information or to register, please go to

SXSW® 2014 is sponsored by Miller Lite, Monster Energy, Esurance, Chevrolet, AT&T, IFC, Subway, The Austin Chronicle, Sonicbids, Deloitte, American Express and Pennzoil.

Share Button

PHOTOS: Diego Garcia at Schubas

Share Button

“But if you could take a moment and just listen to your heart…” - Sunnier Days by Diego Garcia

The atmosphere is steamy, almost hypnotic, as we wait in anticipation of the artist who’s conquered our hearts, through our ears, and soon our eyes, with his music. We each hear what we want to hear when listening to Diego Garcia, yet I believe we all experience the same emotions. There’s love and hope as he takes us through his new album, Paradise.

Diego Garcia (Photo by: Jose Calvo/Enchufate)

Diego Garcia (Photo by: Jose Calvo/Enchufate) / Click on photo for slideshow.

The cozy setting at Schubas is the perfect location for Garcia’s performance of his new material. Accompanied by seasoned musicians, Garcia’s set fulfills our expectations as we sigh in admiration of each new set of romantic prose. We’re giddy and goofy and in love and in lust.

Speaking of love, a couple of lovebirds appear, stage right, and are quickly swept away by the music. The song was winding down but seeing love in action Garcia quickly cues the band to keep going. The couple enters the middle of the floor to gentle applause and we also get swept up in the music and the lovely scene happening before us.

Garcia covered a lot of territory in this concert, coming back for an encore proclaiming he “didn’t come all the way to Chicago to play just a few songs.” A personal favorite was You Were Never There off Laura.


We’re glad we were able to be at such an outstanding performance.

As part of our upcoming new podcasts on Gozamos, we’ll be featuring a quick interview we had with Garcia at Schubas shortly after the concert.

2014 is sounding great already!


Share Button

Win Zoe Tickets! Tune in to The Music Vox, 90.7FM!

Share Button


Zoe is currently on a 75-city tour in promotion of their newest album, Programaton. We’ll be sharing the debut single, “10 A.M.” on this afternoon’s Enchufate broadcast on The Music Vox, 90.7FM at 5:30PM (CST). Once we play the song, we’ll let you know how to win a free pair of tickets to their upcoming concert at Concord Music Hall on November 22.

We’ll also be giving away a pair of tickets during each broadcast until the weekend of the concert so make sure to tune in each week.



Share Button

Photography: Federico Aubele at Martyrs’

Share Button

Federico Aubele, currently on promotional tour for his brilliant new album, “5,” was in Chicago on November 2nd performing at Martyrs’

Check out the beautiful photography by our very own, Jose Calvo. Follow the link via the photo…


Share Button

Win tickets to Cafe Tacuba concert! (Aragon – September 13)

Share Button



Iconic Mexican rock band, Cafe Tacuba, will be performing at the Aragon on Sep. 13 and we’ve got a little contest for you to win tickets.

It’s quite simple, really:

Use Instagram to create a short video showing your love and appreciation of Cafe Tacuba and then repost it on Twitter and Facebook with the following tags: @cafetacvba #giraelobjeto @enchufate

Winners will be announced on September 12 so you’ve got plenty of time to get creative (or not). Send in your video now! If you think this is too tough (what?!) then send us your suggestions and please, simple questions/answer contests are so 2012. Ha!


For more information or if you have any other questions, contact us at info at enchufate dot com

To purchase tickets: tacuba CHI 4HEFEN v2 (

Share Button